NACAA Communications Awards

Sponsored by Bayer Advanced

CLASS 1
Audio Recordings

1. CONTENT 25
Does the program contain useful information? Is sufficient information given so listeners can use it?
Was there good reason for discussing the selected subject at the time the program was aired? Will it
interest a majority of the audience? Was information localized and appropriate?


2. FORMAT 15
Do opening remarks attract attention and arouse audience interest? Do topics follow one another in
logical sequence? Does information discussed flow smoothly and naturally? Is the closing friendly and
direct? Will it prompt the listener to tune in again?


3. STYLE 25
Does the entire show have zeal? Does a pleasing and friendly personality show through? Does the agent have
enough variation in voice quality and mood to keep the show from becoming monotonous?


4. TECHNICAL QUALITY 20
Does the technical quality of the recording meet broadcast standards?


5. ABSTRACT 15
Were instructions and format for submitting abstract followed?

                                                                     

TOTAL POINTS                 100

 


 

CLASS 2
Published Photo & Caption

 

1. STORYTELLING ABILITY 15
Does it contain all the elements necessary to tell the story? Are the elements in a logical relationship? Is it
generally free of distracting or unnecessary elements?


2. APPROPRIATE CAPTIONS AND/OR TEXT 15
Do the caption and text provide orientation or cues as to how the picture is to be interpreted? Do they avoid
repeating what is obvious from viewing the photos?


3. PHOTOGRAPHIC QUALITY 35
Are the photos clear and sharp and of a high technical quality? Do the photos have good composition?


4. IMPACT 20
Does the photo have the ability to capture the viewers’ attention?


5. ABSTRACT 15
Were instructions and format for submitting abstract followed? 

 

TOTAL POINTS                 100

 


 

CLASS 3
Computer Generated Graphics Presentation with Script

 

1. ORGANIZATION AND CONTINUITY 35
(Maximum of 50 slides)
Is the presentation clear and logical? Does each visual add to the message, and is there continuity from one
visual to another?


2. APPROPRIATE SCRIPT 15
Is the script succinct and clearly written? Does it complement the visuals rather than merely repeat their
content?


3. QUALITY OF VISUALS 35
Are the visuals clear and sharp and of a high technical quality? Do the visual aids have good composition?
Does creativity heighten interest?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

 TOTAL POINTS                 100

 


 

CLASS 4
Program Promotional Piece

 

1. CONTENT 35
Does material open by interesting the reader in topic or event? Is it made clear for whom the information is
intended? Is information timely, vital, and helpful? Is the writing concise while including all essential
information? Does piece ask clearly for reader action?


2. READABILITY 15
Is the piece clearly written using uncomplicated language, concise paragraphs, correct spelling and
punctuation? Are headings or subtitles used to organize information? Is the tone appropriate for the message?


3. DESIGN AND APPEARANCE 35
Do the format and design attract and guide the reader to the intended action? Do the illustrations clarify the
information and support the message? Is the design appropriate for the audience? Is promotional piece clear
and clean? Does it grab attention?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed? 

 

 TOTAL POINTS                 100

 


 

CLASS 5
Personal Column

 

1. CONTENT 25
Does the column contain useful, timely information? Does it provide enough details for the reader to be able
to use the information or tell the reader where to learn more?


2. PERSONALIZED APPROACH 20
Is the column written in a conversational style? Does the writer make use of personal or local anecdotes to

get his/her point across? Does the writer talk to the readers rather than down to them?


3. CREATIVITY 20
Does the writer show originality in choice of topics or presentation or material? Does the writer’s personality
come through in his/her writing? Does the lead paragraph hook the reader and make him/her want to
continue reading? Is the column well-written?


4. READABILITY 20
Is the writing well-organized with good paragraph transitions, generally short sentences, short paragraphs
and easily understood terms? Is the writing free of spelling, grammar and punctuation error?

4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 6
Feature Story

 

1. CONTENT 30
Is the subject important, interesting, timely and appropriate for the audience? Is the central theme
clearly and fully developed? If human interest elements are incorporated, are they used properly?

2. ORGANIZATION 25
Are the facts and ideas presented logically, building on each other and guiding the reader through the story?
Are extraneous, unrelated facts eliminated from the story?


3. READABILITY 30
Is the writing style direct, crisp and lively? Is there variety in sentence and paragraph length and structure?
Is the writing free of spelling, grammar and punctuation errors? Are capitalization, indentation and other style
considerations consistent throughout the story?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed? 

 

TOTAL POINTS                 100

 


 

CLASS 7
Newsletter, Individual

 

1. CONTENT 30
Two issues of a newsletter written and/or edited by the member. Does the newsletter contain useful, timely
information aimed at the intended audience? Is the information developed logically with good progression
of thought? Does all content reinforce the newsletter objective?


2. READABILITY 30
Is the newsletter written clearly and directly in active style? Is style personal, informal and reader-oriented?
Are grammar, punctuation, spelling and style correct and consistent? Are active voice, familiar words and
brief paragraphs used? Do titles and headings identify topics and attract the reader?


3. APPEARANCE 25
Appearance becomes extremely important just to get the reader to look at it in the first place. Competition
for “eye time” is critical today.


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 8
Newsletter, Team

 

1. CONTENT 30
Two issues of a newsletter written and/or edited by one or more members. Does the newsletter contain useful,
timely information aimed at the intended audience? Is the information developed logically with good
progression of thought? Does all content reinforce the newsletter objective?


2. READABILITY 30
Is the newsletter written clearly and directly in active style? Is style personal, informal and reader oriented?
Are grammar, punctuation, spelling and style correct and consistent? Are active voice, familiar words and
brief paragraphs used? Do titles and headings identify topics and attract readers?


3. APPEARANCE 25
Appearance becomes extremely important just to get the reader to look at it in the first place. Competition
for “eye time” is critical today.


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 9
Video Recordings

 

1. CONTENT 30
Does the subject matter reach the stated objectives: Is the subject matter practical and educational? Is the
subject matter appropriate for the intended audience? Is it pertinent to the locality?


2. FORMAT 25
Do opening remarks attract audience attention and arouse interest? Does the presentation flow freely? Is
the video and audio quality clear? Does the agent make good use the visuals and props (location, special effect,
models and animation)? Is the closing friendly and direct? Has the viewer gained a new knowledge or skill
about the subject?


3. STYLE 30
Does the entire show capture the viewers’ attention? Is the agent enthusiastic about his/her subject? Does the
agent use clear and concise terms? Does the agent make the information easy to understand? Does the agent
have enough variation in voice quality and mood to keep the show from becoming monotonous?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 10
Fact Sheet

 

1. CONTENT 25
Does the title help the reader understand the content? Is the information useful and timely? Is the information
written with the audience in mind and presented in a logical progression? Does it provide enough detail for
the reader to be able to use the information for which it is intended?


2. READABILITY 25
Is the writing well organized and clearly written, using correct sentence structure spelling and punctuation?
Are terms defined and sentences concise? Are subheadings used to help organize the information? Is the
language suitable for the audience for which it is intended?


3. DESIGN AND APPEARANCE 35
Does the format and design attract and hold the attention of the reader? Do illustrations support and
clarify the information? Is the design appropriate for the audience? Is white space used effectively? Are subheadings
used to help organize the information? Is the reproduction clear and clean?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 11
Publication

 

1. CONTENT 25
Does the title help the reader understand the content? Is the information useful and timely? Is the information
written with the audience in mind and presented in a logical progression? Does it provide enough detail for
the reader to be able to use the information for which it is intended?


2. READABILITY 25
Is the writing well organized and clearly written, using correct sentence structure spelling and punctuation?
Are terms defined and sentences concise? Are subheadings used to help organize the information? Is the
language suitable for the audience for which it is intended?


3. DESIGN AND APPEARANCE 35
Does the format and design attract and hold the attention of the reader? Do illustrations support and
clarify the information? Is the design appropriate for the audience? Is white space used effectively? Are subheadings
used to help organize the information? Is the reproduction clear and clean?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 12
Website/Online Content

 

1. CONTENT 30
Is it immediately clear what the content of the site is? Is the subject matter appropriate to the audience? Is it indepth,
up to date, relevant and factual (research-based)? Does the site offer links to more detailed information?
Is it interactive; does it let the user leave message or provide feedback? Is content up-to-date?


2. EASE OF USE 25
Is it obvious how to find information? Are the pages easy to understand? Is it easy to navigate? Are there
unnecessary layers between the home page and the information you seek?


3. OVERALL APPEARANCE 15
Is there appropriate use of color and graphics? Is there a consistent look through the site? Is the site interesting?
Does it have continuity?


4. TECHNICAL QUALITY 15
Does the content load quickly? Does everything function as it should? Does it make good use of the
medium (e.g. colors, links, sound, video, dynamic pages, databases, etc., which are not well suited in print
or other media)?


5. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 13
Learning Module/Notebook

 

1. CONTENT 25
Is the material useful, relevant, and appropriate in the teaching/learning of the topic to the intended audience?
Are the instructional materials of high quality? Does the learning module contain different types of media useful
and applicable to the intended audience?


2. ORGANIZATION 30
Is the Learning Module/Notebook organized in a way to facilitate the learning/teaching process and arranged
logically to follow the course/unit curriculum? Could another Educator take the material and have the
essentials to teach this subject?


3. MEMBER CONTRIBUTION 30
What is the contribution of the member in the overall teaching module? Does it go beyond the compilation of
relevant material? Does it include some original work?


4. ABSTRACT 15
Were instructions and format for submitting abstract followed?

 

TOTAL POINTS                 100

 


 

CLASS 14
Bound Book

 

1. CONTENT 25
Does the title help the reader understand the content? Is the information
useful and timely? Is the information written with the audience in mind and presented in
a logical progression? Does it provide enough detail for the reader to be able to use the information for
which it is intended?


2. READABILITY 25
Is the writing well organized and clearly written, using correct sentence structure,
spelling and punctuation. Are terms pre-defined and sentences concise? Are sub-headings used to
help organize the information? Is the language suitable for the audience for which it is intended?


3. DESIGN AND APPEARANCE 35
Does the format and design attract and hold the attention of the reader? Do
illustrations support the information? Is the design appropriate for the audience?
Is white space used effectively? Are sub-headings used to help organize
the information? Is the reproduction clear and clean?


4. ABSTRACT 15
Were instructions

 

TOTAL POINTS                   100