CU IN THE PASTURE NEWSLETTER
Newsletter, Team
Cassie LeMaster
Area Livestock and Forage Agent
Clemson Extension
Laurens
A team newsletter was developed for the purpose of distributing timely educational articles and announcements to Extension clientele with interests in subject matter pertaining to the production of livestock, hay and pastures. Articles for the electronic newsletter are prepared by Clemson Livestock and Forage Agents, Specialists, and State Livestock and Poultry Health Veterinarians and assembled by agent and newsletter editor, Cassie Wycoff. Program Team Leader and State Beef Specialist, Dr. Matthew Burns, conceived the concept for the collaborative email newsletter, and encourages participation among agents while contributing regularly. The newsletter is emailed to a list of approximately 1,037 people throughout South Carolina and surrounding states and shared with the 830 social media followers, through the use of an online email marketing software. The software allows for a sign-up form, so those interested can ‘subscribe’ to future email distributions. The number of “clicks” the email generated, also tracked by the software, identifies the number of times the newsletter was opened, even when forwarded to a non-subscriber. ‘Clicks’ for the first two newsletters totaled 2,171 and 2,396, respectively. The newsletter archives are also housed in PDF format on the team’s webpage for clients to locate and reference. Articles from the first two editions were re-printed and appeared in the Southern Livestock Standard’s Special Edition magazine and the Angus Beef Bulletin EXTRA, extending the impact far beyond the initial reach.
Years of CES Service: 0