Retention Efforts for Extension Master Gardener Volunteers: A Team Approach
Extension Education
Rachel Painter
Extension Specialist
United States
Manchester
Abstract
The Extension Master Gardener training provides volunteers with the skills needed to support the mission of Extension and extend the efforts of the County Agent. Recruiting and training new volunteers for the Master Gardener program is both necessary and important for the longevity of the program. However, a tremendous amount of time and effort is put into recruiting and training new volunteers by the Agent and other Extension personnel, as well as volunteers. Therefore, certifying, retaining, and engaging new volunteers has many advantages for the County Agent and the strength of the volunteer program. A team approach to mentorship and retention efforts was implemented starting mid-year in 2017 and has proven successful. A group of volunteers called the “Growth Team” was charged with engaging and encouraging new and experienced members. The Growth Team is made up of volunteer members that are engaged and exhibit the skillset to connect and guide fellow members exceptionally well. Team members interact with new trainees often before and throughout the training and begin assessing their strengths and particular interests. Growth Team members are empowered to intentionally ask both new trainees and other fellow members to attend events and take on leadership positions that align with their interests. The Growth Team plans social events such as garden tours across the state and recognition events such as the annual awards banquet. After trainees become certified, two new members are chosen to join the team. This allows new input from new membership and demonstrates the value of everyone’s voice and ideas. Since utilizing the Growth Team for recruitment and engagement efforts, the retention of new volunteers has increased dramatically from 32% to over 70% within the local program. Additionally, these efforts have contributed to increased diversity within the local Extension Master Gardener Program membership. By intentionally engaging all volunteers and empowering them to connect and lead within the local program, these efforts have created an organizational culture that is welcoming, approachable, and inclusive.
Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
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Authors: Rachel Painter
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Painter, R. Extension Agent, Agriculture and Natural Resources, University of Tennessee, Tennessee, 37129