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EXPLORING THE NATURE OF WYOMING-EDUCATING THE GENERAL PUBLIC USING SHORT VIDEOS

Extension Education

Ashley Garrelts
Extension Educator
University of Wyoming
Douglas

Abstract

\r\n A team of Extension Educators filmed short video clips titled: Exploring the Nature of Wyoming.  The objective of the videos is to enhance the knowledge of residents about different aspects of agriculture and natural resources.  Topics explored include history, wildlife, rural living, water, soil, rangelands, and plants.  This topic set enables the team to educate people with all types of interests and backgrounds.  Video clips are shown once a week during a news broadcast for the KCWY13 news station in Casper, Wyoming and are then uploaded onto YouTube.  http://www.youtube.com/ENOW2008.  The team has scripted, filmed, produced, and distributed 234 videos. The YouTube channel’s current views sit at 337,112.  This can be calculated into approximately 337,112 minutes or 5,618 hours of intense, one-on-one educational programming provided to a client who searched out that educational experience.  Estimated viewership of the news program in which a segment is embedded is 9,000.  Since we offer 52 segments per year the actual audience reached could be as many as 936,000 views per year for a total of 15,600 hours of contact time.  Unfortunately, there is no way to know if the viewer tunes into the segment or treats it like a commercial.   Views of this video series have generated positive feedback from clientele.  One viewer wrote:  “Just dropping by to view a few more of your videos! Thank You for your time & effort to show us the little informative tidbits of the many places & things about Wyoming! Very enjoyable to watch & learn!—IntoWisOutdoors”. 

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Poster has NOT been presented at any previous NACAA AM/PIC

This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.

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Authors: A. Garrelts, M.E. Geiger, D. Keto, R.D. Mealor, D.E. Mount, J.M. Russell, B. Sebade, M.L. Smith, B.R. Stam, J.S. Thompson, G. Gade, T. Heald, E.M. Peterson
  1. Garrelts, A. Extension Educator, University of Wyoming, Wyoming, 82633
  2. Geiger, M. Energy Extension Coordinator, Unversity of Wyoming, Wyoming, 82071
  3. Keto, D. Video Producer/Designer, Unversity of Wyoming, Wyoming, 82071
  4. Mealor, R. Extension Specialist, University of Wyoming, Wyoming, 82071
  5. Mount, D. Extension Educator, University of Wyoming, Wyoming, 82201
  6. Russell, J. Extension Educator, University of Wyoming, Wyoming, 82514
  7. Sebade, B. Extension Educator, University of Wyoming, Wyoming, 82729
  8. Smith, M. Extension Educator, University of Wyoming, Wyoming, 82301
  9. Stam, B. Extension Educator, University of Wyoming, Wyoming, 82443
  10. Thompson, J. Small Acreage Coordinator, University of Wyoming, Wyoming, 82071
  11. Gade, G. Retired Extension Educator, University of Wyoming, Wyoming, 82729
  12. Heald, T. Retired Extension Educator, University of Wyoming, Wyoming, 82604
  13. Peterson, E. Retired Extension Educator, University of Wyoming, Wyoming, 82941