MAINTAINING EXTENSION’S RELEVANCE IN THE 21ST CENTURY
Extension Education
Jennifer Brhel
Extension Educator
Nebraska Extension
York
Abstract
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\r\n Technological advances have allowed for instantaneous information 24/7. Clientele have the ability to access a variety of information and choose what they wish to access. Extension needs to be utilizing these technologies to remain relevant in a world where many other sources are providing information-albeit not necessarily unbiased and research-based. In order to reach a clientele audience receiving information everywhere from newspapers to the Web with Extension’s unbiased, research-based information, a blog was developed to take the weekly column written for a local newspaper and disseminate it seven ways: via newspaper, email listserv, county Web site, blog, Facebook, Twitter, and LinkedIn. By doing so, one realizes our audience is no longer just our County, State, and Region; our audience is the World! This poster will show a snapshot in time of the multiplier effect, reach, and potential impact of disseminating information in a variety of ways. General reach at the time this abstract was submitted: Local newspaper subscriptions of around 7000; Twitter followers of 753; WordPress blog views of 5020 from 18 countries; and LinkedIn Connections of 208.
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Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
A poster file has not been provided
Authors: J.M. Rees
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Rees, J. Extension Educator, UNL Extension Clay County, Nebraska, 68933