SPREADING THE GOSPEL: ADRESSING THE CHALLENGES OF MARKETING EXTENSION RESOURCES TO A DENSELY POPULATED SUBURBAN COUNTY
County Extension Agent
University of Georgia
According to the 2010 U. S. Census, Gwinnett County, GA, a suburb of Atlanta, GA, has a population of 805,000, the second largest county in Georgia. The county has a large number of residential and commercial developments. Gwinnett County Extension has employed a variety of techniques to market programs and services to the county’s growing population. Extension educational programs along are frequently advertised in residential water bills. Extension has utilized the county’s cable TV to broadcast educational presentations several times a week. Extension has educational exhibits at local farmers markets, garden centers and the yearly home and garden show at the county’s civic center. From these events, we have developed an extensive e-mail list-serve where we send people information on programs as well as newsletters. A local radio personality that has a weekly home and garden show encourages callers to contact our office with their questions.
\r\nThe county has hundreds of landscapers, lawn care companies and other related businesses, and Extension offers training programs geared toward their needs. Extension has obtained a list of these enterprises with their contact information from the County’s business license division. This allows us to send out announcements of Extension programs geared toward their industry. Using creative marketing methods have been beneficial in letting the people of Gwinnett County about the resource Extension has to offer them.
Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
A poster file has not been provided
Authors: T. Daly
Daly, T. County Extension Agent, University of Georgia, Georgia, 30046