Tillin It Like It Is Podcast: Extending Beyond the County Line
Extension Education
Blake Carter
County Extension Agent
University of Georgia Cooperative Extension Service
Dublin
Abstract
Dr. Blake Carter, Effingham/Laurens County, Georgia, and Savannah Tanner, Emanuel County, Georgia, developed the Tillin’ It Like It Is podcast to expand Cooperative Extension outreach beyond traditional county programming and deliver timely, research-based agricultural information through modern digital communication channels. The objective of the podcast is to increase awareness of Georgia agriculture, provide science-based recommendations in an accessible audio format, strengthen connections between producers and Extension specialists, highlight agriculture’s economic and community importance, and extend Extension programming beyond in-person meetings. The podcast covers a wide range of topics, reflecting common questions from county agents, and incorporates all three branches of Extension—Agriculture and Natural Resources, 4-H Youth Development, and Family and Consumer Sciences—while delivering seasonal production updates and practical management information for producers and community audiences. Since its launch, the program has welcomed over 35 Extension agents, specialists, industry leaders, and producers as guests, generated 5,235 episode streams/downloads and 26.5 hours of educational programming, with 207 Spotify followers, 163 Apple Podcast followers, and 107 Amazon Music followers. Listener demographics indicate that 66% of the audience is located in Georgia, with the largest listener groups between 28–44 years old, representing active agricultural professionals and community stakeholders. Additional engagement metrics include 604 Facebook followers, 55,011 Facebook content views with 37,000 impressions, 243 monthly YouTube views, approximately 100 monthly blog interactions, and 2,800 TikTok views, demonstrating the podcast’s reach across multiple digital platforms. The program has also served as a rapid Extension communication tool during emerging agricultural issues, including providing updates during the 2025 cotton jassid outbreak and sharing disaster response information following Hurricane Helene that was further distributed by the Georgia Department of Agriculture and Farm Service Agency offices.
Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted only for display at AM/PIC. Poster is not to be judged, but the abstract will be published in the proceedings.
Click to view Poster
Authors: Blake Carter, Savannah Tanner
-
Carter, B. County Extension Agent, University of Georgia Cooperative Extension, Georgia, 31021
-
Tanner, S. County Extension Agent, UGA Extension, Georgia, 30401