THE FINANCIAL BENEFITS OF MARKETING FEEDER CATTLE THROUGH THE USE OF ALTERNATIVE MARKETING AND GROUP SALES
Extension Agent and County Director
University of Tennessee
Alternative marketing strategies and the use of value added practices is a topic that has become more popular in recent years, and is of great importance to producers of agricultural products. The financial benefits of marketing feeder cattle through the use of marketing alliances and group sales is both an important and timely topic to both research and discuss. It was not until recently that the market’s structure was conducive to value added practices. For some time producers have been adding value to animals, but it is now easier than ever to capture that value. (Dolan 2011) Alternative marketing can be defined as pursuing marketing strategies or positions other than those traditionally followed. Alternative marketing strategies include: direct marketing of products, group marketing, or simply taking advantage of value added practices. For producers in East Tennessee, beef cattle are a major agricultural commodity bringing in millions of dollars each year. In the current economic environment, with increasing production costs and returns that simply have not inflated at the same rate as production rates, producers must increase their overall profit using whatever avenues possible.
Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
A poster file has not been provided
Authors: A.M. Hopkins
Hopkins, A. Extension Agent, Extension Agent, University of Tennessee Extension, Jefferson County, Dandridge, TN 27725, Tennessee, 37725