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Stategies for New Agricultural Agents to Increase Attendance of Agricultural Producers at Extension Events

Early Career Development

Trent Wilde
Extension Associate Professor
Utah State University Extension
Junction

Abstract

New Agricultural Agents often struggle to get agricultural producers to attend Extension events. Agricultural producers are a unique group. The unpredictable nature of agricultural production conflicts with the desire of program planners for predictable outcomes. Traditional program planning may need to be altered to achieve desired results among agricultural producers. Strategies such as requesting RSVPs have been employed to address the needs of program planners but have had unintended consequences on agricultural producer attendance. Altering program planning strategies to give more flexibility to agricultural producers increases their participation at Extension events. Increasing agricultural producer participation significantly increases the integration of new agricultural agents. Authors: Wilde, T.
  1. Wilde, T. Agricultural Extension Agent, Utah State University, Utah, 84624