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 Benefits and Drawbacks of Creating 360 Videos- A Virtual Reality PowerPoint

Teaching & Educational Technologies

Kate Hornyak
Program Coordinator
The Ohio State University Extension
Delaware

Abstract

Technology is becoming more advanced in creating content that is designed to engage the audience to develop an experience they won’t forget. Hence, 360-degree media is becoming more and more popular with the “immersive feeling” of being in a setting that the general public would not normally experience. The Ohio State University Extension is one of the first Land Grant Universities in the United States to conduct a virtual reality setting aimed at marketing Ohio’s agricultural industry. The iFarm Immersive Theater project started in 2019 and is still being used in 2023. With all areas of technology consistently improving, we have been inquiring if 360-degree media is worthwhile and making an impact on the audience. There are several variables with this new integrated media that make it difficult to create the production of 360 videos. For example, on the production side, it is arduous to film all content from scratch, since all the footage must be filmed in 360 formats. A basic b-roll cannot be merged with the 360-degree footage. With this issue, there are several difficulties in editing and shooting a video for production. This session will discuss tips and tricks for filming in 360.  The iFarm Immersive Theater was an attraction at the 2022 Ohio State Fair in Columbus, Ohio; and at the 2022 Farm Science Review in London, Ohio. Below are the 2022 demographics for attendees who took part in watching a video in the Immersive Theater: 

2022 Ohio State Fair-12 days-7/27/2022—8/7/2022 

  • Total Adults: 3,362 

  • Total Kids: 3,351 

  • Final Total of Adults + Kids= 6,713 

2022 Farm Science Review-3 days-9/20/2022—9/22/2022 

  • Total Adults: 456 

  • Total Kids: 901 

  • Final Total of Adults + Kids= 1,357 

Authors: Kate Hornyak, Rob Leeds , Jacci Smith , Rachel Leggett
  1. Kate Hornyak Program Coordinator, The Ohio State University, Ohio, 43015
  2. Rob Leeds Extension Educator ANR, Ohio State University, Ohio, 43015
  3. Jacci Smith Extension Educator ANR/4-H, Ohio State University , Ohio, 43015
  4. Rachel Leggett Extension Program Assistant , Ohio State University , Ohio, 43015