ENGAGING POTENTIAL EXTENSION DONORS AND SPONSORS
Early Career Development
Kent Stanford
Associate Extension Professor/Extension Specialist
Alabama Extension
Crossville
Abstract
There are many skills necessary for successful Extension programming, including seeking sponsorship dollars. As new employees are hired, it is critical they receive effective training on how to find and properly engage with potential donors. The onboarding of new employees often does not adequately address the topic and can lead to difficult situations. Fundraising requires specific efforts in the program planning phase and can lead to conflict or stress within the planning team. There are many considerations when looking for both monetary and in-kind contributions. It is common for Extension agents to simply try to cover actual program expenses with no cushion for unexpected overruns and this is evident in the way sponsor requests are made or in the way the program looks. Too often, the success of the event can be limited by a lack of resources. It is imperative that a solid budget with a plan for securing resources be developed early in the planning period. Proper preparation for the in-person meeting to request sponsorship can ease tension in the room and lead to a great visit. However, not every employee is comfortable in that role, so making sure the right person delivers the request can help. Proper attire, timing and attitude are just a few of the successful keys. Printed resources seeking donors can help to clearly outline the need and various giving levels. This presentation will cover the essential elements of fundraising and will include lessons learned from a major capital campaign.
Authors: Kent Stanford
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Kent Stanford Associate Extension Professor/Extension Specialist, Alabama Extension, Alabama, 35962