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EXTENSION BLOGGING -- IT'S EASY AND EFFECTIVE

Teaching & Educational Technologies

Susan Schoenian
Sheep & Goat Specialist
KEEDYSVILLE

Abstract

A blog is a type of web site in which an individual or group of individuals shares information on a regular basis. Blogs are more dynamic than traditional web sites. Information is dated and presented in chronological order. New content is instantly viewable and picked up by search engines. Extension clientele can subscribe to a blog via an RSS reader or blog entries can be distributed via e-mail. For extension educators, a blog is an ideal way to create a professional-looking web site, deliver unbiased, research-based information to the public, and extend the reach of university extension programs. Blogging software uses content management software, so educators do not need to have any knowledge of HTML coding. There are no direct costs associated with blogging, as there are several free blogging services. Blogs can be dedicated to a narrow subject (or program) or cover broad subject matter areas. In addition to text entries, blogs can include links, images, videos, and widgets (small applications). Blogs allow user interaction and can be integrated with other social media. As with the overall internet, blogs are changing the way people receive information and the way the land grant university serves its public. Authors: Schoenian, S.G.
  1. Schoenian, S.G. Sheep & Goat Specialist, University of Maryland Extension, Maryland, 21756