Understanding Peach Procurement by the Intermediaries in New Jersey.
ISSN 2158-9429
Volume 18, Issue 1 - June 2025
Editor: Linda Chalker-Scott
Abstract
New Jersey has historically ranked among the top five peach-producing states in the United States, but production has declined significantly over the past few decades. Although the acreage has recently stabilized, there remains strong unmet consumer demand for locally grown peaches. To better understand how this demand can be met, a survey was conducted among peach procurement intermediaries, including distributors, wholesalers, and retail produce managers across New Jersey and neighboring states. Cost, consistent quality, and reliable supply were the most frequently cited priorities. Respondents were willing to source more New Jersey peaches, particularly when the fruit offered good flavor, maintained firmness, and met preferred packaging formats. However, several barriers were identified, including a lack of consistent promotional materials, a limited variety of offerings, and insufficient communication regarding crop availability and timing. Retailers preferred tree-ripened but firm peaches, also noting a strong interest in white and specialty peaches such as donut varieties. Store managers confirmed they would display promotional banners or signs if provided and expressed interest in extending the local peach season into mid-September. These findings suggest that large and small retailers benefit from improved coordination with local producers. New Jersey growers can build a more substantial market presence by adopting Rutgers-developed varieties like Gloria, enhancing product branding, expanding commodity offerings, and working directly with buyers on quality, logistics, and promotion. Aligning practices with retail needs will help strengthen the long-term sustainability of New Jersey’s peach industry.
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