Journal of NACAA

Are You Smarter Than A Farmer: A Multifaceted, Interactive Approach to Agricultural Education in Alabama

ISSN 2158-9429

Volume 13, Issue 2 - December 2020

Editor: Linda Chalker-Scott

Abstract

Agriculture and related industries represent a substantial portion of Alabama’s economy in terms of both value and employment.  However, knowledge of general agriculture and production can be lacking, particularly among residents that have no connection to the agricultural community.  Are You Smarter than a Farmer, a modifiable program developed in 2017, aims to boost agricultural literacy of youth and adult audiences with the use of short, interactive quiz questions pertaining to agriculture in the state.  To date, the program has reached a large audience with a presence at youth career days and leadership events with over 6,000 attendees, regional agricultural expos with over 80,000 in attendance, more than 30 traditional extension in-person programming, and through social media with posts reaching over 13,000.