Journal of NACAA

Enhancing Extension’s Impact: Exploring the Effectiveness of Farmer and Educator Teams in Video-Based Outreach

ISSN 2158-9429

Volume 18, Issue 1 - June 2025

Editor: Linda Chalker-Scott

Abstract

This study examines the impact of video-based outreach featuring a team of Farmer Peers and Extension Educators on farmers' engagement with Ohio State University (OSU) Extension. Conducted over six years with farmers attending pesticide recertification meetings, the research found that 57.98% of participants were more likely to partner in research with OSU Extension, and 84.91% were more likely to use Extension as a resource after viewing the videos. The findings suggest that such team-based videos enhance credibility and engagement, highlighting the potential for this approach to improve Extension programming. 

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