Journal of NACAA

Unveiling a New Online Marketing Roadmap for Extension Programs: The Seven Fundamental Elements

ISSN 2158-9429

Volume 16, Issue 1 - June 2023

Editor: Linda Chalker-Scott


Navigating the ever-evolving digital marketing landscape can be daunting for Extension professionals seeking to promote their programs online. This article unveils a new, comprehensive online marketing roadmap designed to address this challenge, focusing on the Bricks-to-Clicksâ Extension marketing case study program. Furthermore, an agribusiness and 1,259 entrepreneurs also learned these elements in the program. Results indicate that agribusiness sales increased by 54%, and the entrepreneur group also had an estimated positive economic impact.

View/Download Full Article