Beef Retailer Perception of Consumer Purchasing Habits
ISSN 2158-9429
Volume 9, Issue 2 - December 2016
Editor: Bindu Poudel-Ward
Abstract
Consumers have an increasing number of choices when selecting meat at retail. Therefore, it is important to understand factors that limit the selection and purchase of beef. A series of three surveys of beef retailers evaluated the level of assistance provided, retailer perception of consumer beef purchasing priorities, and retailer perception of where consumers obtain information about beef. Results suggest that consumers make more informed choices when they have higher levels of assistance. Extension programming could build on this knowledge to create programming for consumers that bridges the gap between informal information exchange and retail service to aid purchasing decisions.
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