Journal of NACAA

Activities to Determine Interest in Master Floral Designer Certification Programming

ISSN 2158-9429

Volume 11, Issue 1 - June 2018

Editor: Linda Chalker-Scott

Abstract

A consumer-level floral design series was planned and implemented to find interest and generate a participant pool for an Extension floral design certificate program. Promotion through garden club and farmers’ market demonstrations, and extension horticulturists, aided enrollment. Two-hour sessions involved hands-on designing of mixed vases, mound design, holiday centerpiece and others. An augmented standardized survey found that participants valued what they learned. Two-thirds of the participants felt they would create another floral arrangement in the near future and would like to complete a certificate program in floral design. These results led to a master floral designer pilot program.  
 
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