The Nevada Wildfire Awareness Campaign: A collaborative approach to wildfire education programming
ISSN 2158-9429
Volume 16, Issue 2 - December 2023
Editor: Linda Chalker-Scott
Abstract
The public is flooded with wildfire preparedness messaging, with different information coming from a variety of sources. The lack of consistency can result in confusion, leaving communities ill-informed and underprepared. It is important for agencies to work amongst each other to agree on a collective wildfire communication strategy. The University of Nevada, Reno Extension annually convenes partners from across many agencies in Nevada to coordinate a collaborative wildfire awareness campaign. The campaign is built through a series of stakeholder engagement workshops where we cultivate ideas and develop event plans. We utilize different communication modalities that have varying success at reaching broad audiences. In the four different campaign years we tracked (2020-2023), we observed an increase in partner participation but an overall decline in public reach due to changes in communication preferences.
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