Journal of NACAA

Changes in Behavior of Local Meat Consumers Due to COVID-19 in Nevada

ISSN 2158-9429

Volume 14, Issue 2 - December 2021

Editor: Executive Director

Abstract

Disruption of the supply chain for meat products caused by the Coronavirus Pandemic (COVID-19) may have shifted consumer demand and willingness to pay premiums for local meat. This study provides insight and detail into consumers’ local food preferences, particularly for local ground beef. It utilizes a survey conducted in August 2020 and found that 45% of average Nevada consumers are willing to pay a 30% markup for locally raised ground beef.  The study suggests that the demand for local meat products may signal an opportunity to bolster local ground beef supply chains.   

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