Changes in Behavior of Local Meat Consumers Due to COVID-19 in Nevada
Volume 14, Issue 2 - December 2021
Editor: Executive Director
Disruption of the supply chain for meat products caused by the Coronavirus Pandemic (COVID-19) may have shifted consumer demand and willingness to pay premiums for local meat. This study provides insight and detail into consumers’ local food preferences, particularly for local ground beef. It utilizes a survey conducted in August 2020 and found that 45% of average Nevada consumers are willing to pay a 30% markup for locally raised ground beef. The study suggests that the demand for local meat products may signal an opportunity to bolster local ground beef supply chains.
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