Journal of NACAA

Considerations for Starting a Lavender Business in Georgia

ISSN 2158-9429

Volume 16, Issue 1 - June 2023

Editor: Linda Chalker-Scott


Still at an early stage of development in the U.S. compared to European countries, commercial lavender is best grown in the western part of the country. Despite not being an optimal fit for soil and climatic conditions in Georgia, the number of lavender farms has more than doubled in the state since 2016. Operational, marketing, and financial information related to starting a lavender venture in Georgia are presented in this paper. Based on the study of 12 Georgia farms, two business models are identified as the most profitable: the “lavender passionate” and the “lavender diversified.”

Keywords: Lavender, agritourism, farm operation, marketing, enterprise budget

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